Featured articles

Are you making enough connections?

February 20, 2013

Always keep in mind the importance of your audience in social media. Without connections, you're just talking to an empty room. Naturally, you should make sure you've set everything up correctly first, followed by establishing consistent updating. But then you need to start looking at building up your audience by making connections. Here are a few things you can do to make sure you're making enough good, quality connections.

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Avoid social media overload by thinking strategically

February 13, 2013

It’s tempting to jump on the bandwagon of the newest, hottest social media network, but it can be a big mistake. Social media, like all advertising, is a medium that should be approached strategically. A lot can be said for diversity, but if it’s not strategic, it’s useless. Here's how you can avoid social media overload and strategically pick the right networks.

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Don’t get burnt out

February 6, 2013

We're back after a month-long break from blogging here on Why Social Media Fails. Breaks are important, but sometimes with social media, we may feel like we can't take a break if we want it to be effective. And that mistake can lead us to get burnt out. So how can we avoid getting burnt out without taking a break? The good news is, there are a few ways to take a vacation from blogging and social media without taking a break.

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Avoid multiple LinkedIn accounts

December 25, 2012

You may have seen someone on LinkedIn with more than one account. Maybe they left their previous job, or perhaps they just changed email addresses. Whatever the case, they now have two LinkedIn accounts. Having multiple LinkedIn accounts is a terrible idea, and should be avoided at all costs.

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  • Are you making enough connections?
  • Avoid social media overload by thinking strategically
  • Don’t get burnt out
  • Avoid multiple LinkedIn accounts

Are you making enough connections?

Published February 20, 2013 | By Tim Priebe
Always keep in mind the importance of your audience in social media. Without connections, you're just talking to an empty room. Naturally, you should make sure you've set everything up correctly first, followed by establishing consistent updating. But then you need to start looking at building up your audience by making connections. Here are a few things you can do to make sure you're making enough good, quality connections. Continue reading →
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Avoid social media overload by thinking strategically

Published February 13, 2013 | By Rebecca Vidacovich
It’s tempting to jump on the bandwagon of the newest, hottest social media network, but it can be a big mistake. Social media, like all advertising, is a medium that should be approached strategically. A lot can be said for diversity, but if it’s not strategic, it’s useless. Here's how you can avoid social media overload and strategically pick the right networks. Continue reading →
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Don’t get burnt out

Published February 6, 2013 | By Tim Priebe
We're back after a month-long break from blogging here on Why Social Media Fails. Breaks are important, but sometimes with social media, we may feel like we can't take a break if we want it to be effective. And that mistake can lead us to get burnt out. So how can we avoid getting burnt out without taking a break? The good news is, there are a few ways to take a vacation from blogging and social media without taking a break. Continue reading →
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Avoid multiple LinkedIn accounts

Published December 25, 2012 | By Tim Priebe
You may have seen someone on LinkedIn with more than one account. Maybe they left their previous job, or perhaps they just changed email addresses. Whatever the case, they now have two LinkedIn accounts. Having multiple LinkedIn accounts is a terrible idea, and should be avoided at all costs. Continue reading →
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Build your social media presence in the right order

Published December 11, 2012 | By Tim Priebe
One of the most frustrating exercises you can go through is trying to build your business's social media presence in the wrong order. When you do that, you're trying to force something that just doesn't work well done out of order. Here's the correct order to build your presence. Continue reading →
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Act like a human, not a robot

Published December 4, 2012 | By Chris Dodds
If you’re using social media to market your business, one of your major goals is probably engagement. You want your audience talking with and about you and re-sharing the things that you share. But to build an audience of advocates you first need to earn their trust and help them feel good about your brand. One of the best ways you can start earning that trust is to tear down the walls of corporate formality and talk to your audience like a human. Continue reading →
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10 common social marketing mistakes and how to avoid them

Published November 27, 2012 | By Eric Taylor
In an age where Twitter, Facebook, LinkedIn and other social networks have noticeably more clout and exceedingly more traffic than other marketing mediums, it’s no mystery why so many businesspeople are attempting to move online with their ideas and companies. Many marketers are having difficulty in translating their message via social media. A lot of mistakes are being made, and those costly, damaging mistakes need to be avoided. Continue reading →
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Are you spending time on your headlines?

Published November 15, 2012 | By Tim Priebe
If you don't feel like you're getting enough clicks on Twitter, likes on Facebook, opens of your email newsletter, or enough people reading your blog entries, you're not alone. Most people would love to get more interaction in any of those areas. But are you spending enough time on your headlines? Continue reading →
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Invite your audience in, but don’t be creepy

Published November 13, 2012 | By Chris Dodds
At its best, social media can help a business build a devoted audience. It can drive conversation that gets people involved in a brand, giving them a feeling of ownership. But what do you do when your audience isn’t responding, or they respond negatively? It might be time to ask, “Am I being creepy?” Continue reading →
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